Exhibitor Passport

00:02: This tutorial, guys, you through creating and sending email campaigns, they're

00:06: exhibitor pass.

00:07: the first click campaigns towards the top right to open the email to

00:13: The next click create new email to start, setting up a new email campaign.

00:20: Here on this page, you'll notice three options for creating email campaign.

00:24: There are templates that you're more than welcome to use, you can create a new

00:27: template from scratch, or you can use the custom HTML feature, located towards the

00:32: right corner to copy and paste HTML from another platform into exhibitor passport.

00:39: for this tutorial, we will select one of the existing templates

00:43: When you select the template, it will ask you to name your campaign.

00:48: Once you name your campaign, click continue to move forward with creating your

00:52: campaign.

00:54: When the campaign editor loads, you can update the campaign details on the left-hand

00:59: side, which includes the campaign name, who the campaign is coming from the reply to

01:04: email address and the subject.

01:07: To add content, drag the icons located to the right on the screen towards the

01:12: middle.

01:14: For example to add a video, drag the video icon to the middle of the screen and

01:18: place it under the image Banner.

01:22: When you click on the video image in your campaign, it'll bring up a toolbar on the

01:26: right hand side where you can include a link to the video.

01:29: Then when the campaign is sent, the recipient can click on the video to view on the

01:33: platform where it is stored such as YouTube or Vimeo to remove the video from the

01:38: campaign, click the trashcan located just below it.

01:43: To add an image, click the image Banner within the campaign.

01:47: This will pull up the toolbar on the right hand side where you can either create an

01:51: image using AI or upload an image from your device.

01:54: Please know, we recommend for the image to be no bigger than 600 pixels wide.

02:00: To edit the title within the campaign, click the heading text Block in your email

02:04: design.

02:06: Then type in the title that you would like to use within your campaign.

02:12: Next, click the placeholder text to customize, the email message content, the

02:17: toolbar on the right hand side allows you to update the font and format.

02:22: One cool feature within the tool is merged tags, this allows you to insert the

02:26: recipient's first name into the email content.

02:29: So the message is personalized.

02:33: This is how the merge tag looks when it is inserted into your campaign.

02:38: Another neat feature to insert into your email design is a clickable button.

02:42: This can be used to link your campaign to other websites such as your imts showroom.

02:48: When you click the button, you can edit the text within it.

02:51: Also, the toolbar on the right hand side is where you can add the URL for the other

02:55: website.

02:56: Therefore, when the recipient clicks on the button, it will take them directly to

03:00: that website.

03:02: Anytime you like the close, the toolbar, click the X located in the right corner.

03:08: When you're done designing the campaign, you can either preview it or send yourself

03:12: a proof by clicking on options.

03:15: Up to preview your campaign via desktop tablet or mobile device, click preview in

03:21: the dropdown.

03:23: When you are done previewing the campaign, click the X located in the right corner

03:28: to return to the email editor.

03:31: when you return to the campaign editor, click options to bring up the dropdown so

03:35: you can send yourself a

03:38: On the drop-down, click Send proof.

03:42: That click add new to include additional recipients for the proof.

03:48: Enter the information and click Send proof to distribute the test email to all

03:52: selected recipients.

03:55: A click the X in the right corner to go back to the campaign editor.

03:59: After sending proof emails.

04:02: One last feature to bring to your attention is the audit feature.

04:06: Here, this feature will inform you.

04:08: If a button is missing a link, or if an image is missing, alternate text, when

04:13: you're done with the audit feature, click the X located in the right corner.

04:18: When you are ready to send your campaign, click the green continue button located in

04:23: the right corner.

04:25: On the pop-up message, click the green continue to schedule button to move forward

04:29: with scheduling your campaign.

04:32: On the final page you are able to update the campaign details as well as the

04:36: campaign footer.

04:39: Next, select a list to choose the recipients for your email campaign.

04:44: All the list, you created will appear in the drop-down.

04:48: You can exclude a list from your campaign, too.

04:50: This will be helpful if you sent a campaign earlier in the week to a different list,

04:55: and want to make sure those recipients do not receive the upcoming campaign.

04:59: A last select the date and time to schedule your campaign.

05:03: Along with checking, the privacy policy checkbox, the final step is to press the

05:07: save and schedule.

05:09: You have successfully created customized and sent an email campaign and exhibitor

05:14: pass.

00:00: This demo showcases, how to create an imts exhibitor passport, email campaign using our platform.

00:06: You will see how to set up customized and schedule your campaign to engage your audience, effectively.

00:12: Click the campaign section to access your email marketing campaigns.

00:16: Click create new email to begin crafting and optimizing your email campaign.

00:21: Switch to the expressradiology.

00:26: Click select to choose a campaign template for your email.

00:31: Click the campaign name field to enter your campaigns title.

00:35: Enter your campaign name to identify it such as imts 2024, test email campaign.

00:41: Click continue to move forward with your campaign setup.

00:45: Click the from field to specify the sender's name for your email.

00:50: Click the from field. Again to ensure the sender's name is correctly set.

00:54: Enter the sender's name, for example, imts exhibitor, name to personalize your email.

01:01: Click the reply to field to set the email address for recipient responses.

01:06: Enter your reply to email address such as info at mcts.com to manage replies.

01:13: Click the subject text field to define the emails subject line.

01:18: Enter a compelling subject line like we look forward to seeing you at imts to engage recipients.

01:24: Click the content section to begin editing, the email body.

01:29: Click here to choose the area where you want to add or edit content.

01:33: Click here again to confirm the content area selection for editing.

01:37: Click content to continue customizing. Your email message.

01:41: Click here to focus on the specific content block. You want to modify

01:46: Click here again to ensure the correct content block is selected.

01:50: Click the empty content area, labeled, no content here. Drag content from right to add new elements.

01:57: Click here to prepare for adding new content to your email.

02:01: Click content to manage the emails, text and media blocks.

02:05: Enter the header text. We hope to see you at imts to welcome your audience.

02:12: Click content to continue editing. The emails message.

02:16: Click the new text block to modify its placeholder text.

02:20: Enter invitation texts such. As we hope you can join us at imts in September to view. Our newest product. Launch to inform recipients

02:29: Click content to add more details to your email.

02:32: Click the booth number field to specify your exhibition location.

02:36: enter your booth number and Pavilion information, for example, booth number

02:41: One four zero zero four Pavilion.

02:44: Click the Pavilion field to complete your location details.

02:48: Enter full booth and Pavilion details such as Booth number 14004 Pavilion Machining centers.

02:56: Click content to continue refining, your email content.

02:59: Click the button, text field to customize the call to action button.

03:03: Enter button text, like click to learn more to encourage recipient engagement.

03:09: Click the URL field to link your call to action button to a web page.

03:13: Click close to exit the URL editing interface after linking.

03:18: Click options to access additional campaign settings.

03:21: Click preview to see how your email will appear to recipients.

03:25: Click tablet to check the emails appearance on tablet devices.

03:30: Click mobile to verify the emails, mobile responsiveness.

03:34: Click here to inspect specific content blocks during preview.

03:38: Click exit preview, to return to the editing interface.

03:42: Click options to access further campaign actions.

03:45: Click Send proof to send a test email for review.

03:49: Click add new to include additional recipients for the proof email.

03:53: Click here to choose a recipient for the proof email.

03:57: Click here again to confirm the proof recipient selection.

04:01: Click here. Once more to finalize the proof recipient.

04:04: Click here to complete, the proof. Recipient selection process.

04:08: Click 2 to navigate to the second page of your campaign settings.

04:12: Click continue to proceed with configuring your campaign.

04:16: Click continue to schedule to set your campaign, send time.

04:20: Click click here to choose your preferred scheduling options.

04:24: Click update to save your scheduling preferences.

04:27: Click the address field to enter your organization's location details.

04:31: Enter the beginning of your address such as 7901 Jones.

04:35: Enter the full address. For example, 7901 Jones, Branch Drive.

04:41: Go here to move to the next address input field.

04:45: Enter your city such as McLean to complete the address.

04:49: Go here to proceed to the state input field.

04:52: Enter your state abbreviation. For example, VA

04:56: Go here to move to the postal code field.

04:59: Enter your postal code such as 22102 to complete the address.

05:05: Go here to proceed to the country. Input field.

05:08: Enter your country for example, United States.

05:11: Click update to save your address information.

05:15: Click select a list to choose the recipient list for your campaign.

05:19: Select the appropriate recipient list such as imts 2024. Contract manufacturers Machining centers, 290060 records.

05:27: Click to specify when your campaign will be sent.

05:31: Click 2 to navigate to the date selection page.

05:35: Enter the send date. For example, December 2nd, 2025 to schedule your campaign.

05:41: fill in the preferred sin time range such as between 12 to 1 mm and between 1 to 2 a.m.

05:47: Click on to activate the scheduling feature for your campaign.

05:51: Phil on to confirm, your scheduling settings are enabled.

05:55: This demo demonstrated how to efficiently create and customize an imts exhibitor passport email campaign from setup to scheduling starting. Engaging your audience today by launching your own tailored campaign with our platform.

00:01: This demo showcases, how to create a targeted list within imts exhibitor, passport,

00:06: you'll see how to filter and organize attendee data to streamline your Outreach

00:10: efforts.

00:12: You can choose between two imts, show years in the top left-hand Corner when you log

00:17: in the system defaults to the most current show here.

00:21: a select the show year, you want to create a list from

00:26: Up next, choose to contact type, you want to use, please note that leads and

00:30: Prospects will appear when the show starts.

00:34: There is a variety of filters to choose from.

00:36: On the left hand side to segment your list.

00:39: A first select any Industries.

00:42: You want the target?

00:45: You can either scroll and select Industries or enter keywords to search for specific

00:49: Industries.

00:51: Click apply in the bottom left corner, when you are ready to update your list after

00:56: you select your industry.

00:59: Next choose any product interest to narrow down the audience, specific to the

01:03: products or services, you offer.

01:06: A similar to Industries, you can either scroll and select product interest, or enter

01:11: keywords to find specific product interests.

01:15: for a product category, you can select all to include all the subcategories

01:22: Next, you can select more filters such as geographically.

01:28: Up under geographically choose the country.

01:30: You would like to use

01:32: If you choose the United States for your country, you can drill down further and

01:36: select specific States.

01:37: Also, you can search by ZIP code

01:41: Here, when you are finished, click apply in the bottom left to filter your list on

01:45: the specified Geographic crit.

01:49: After you've selected your desired filters, click create list in the right hand

01:53: corner to start, saving your list.

01:56: Here, enter the name for your list.

01:58: We recommend to be as specific as possible.

02:03: You click okay to finalize and save your list.

02:08: You have successfully created a targeted list and imts exhibitor passport.

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FEATURES

Why Exhibitor Passport?

With the contacts and tools to connect you with qualified buyers of manufacturing technology, Exhibitor Passport is the tool smart marketers reach for throughout the year.

90,000+ verified, qualified manufacturing prospects and 60,000+* exclusive email opt-ins.

For a fraction of the cost of an ad placement, secure unlimited opportunities to target audience segments specific to your business needs.

Fast, unlimited access to exclusive audience segmentation and email tools during the specified marketing cycle.

Powerful filters and 127 product categories. Search by industry, product interest, plant size, job function, buying role, equipment budget, and more to get your exact target audience.

Get access to your audience now and start generating qualified leads.

*Email addresses are only included for visitors who opt in to third-party email sharing during the event registration process. Not every registrant will share their email address.

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